by Kevin Webster | Mar 9, 2012 | blog |
Optimizing Website Real Estate & Customer Experience Lena Siara Huang Lena started out by intimating that 2012 is really going to be focused on the customer experience. Considering the numbers of consumer touch points, mining the data rich environments available...
by Sarah Bundy | Mar 9, 2012 | blog |
I’m in a session with Linda Bustos from Elastic Path Software where we ask the key question: How do you get people through the conversion funnel? Here are my notes from the session: Why customers abandon checkout: Shipping / Handling is too high Not ready to...
by Kevin Webster | Mar 9, 2012 | blog |
Jared Saunders – How To Monitor and Interpret Trends & Metrics Jared, the affiliate program manager at Jenson USA discussed the importance of measurement and analytics, even in the cycling world. Perfect, Recruit, Revive, Serve, Police: The 5 Pillars of...
by Sarah Bundy | Mar 8, 2012 | blog |
I’m excited to be live blogging Ryan Diehl of Best Buy’s next session called “Educating Internal Business Teams About Affiliate Marketing”. Ryan runs one of the best run affiliate programs I’ve seen in a long time from of optimization and...
by Sarah Bundy | Mar 8, 2012 | blog |
It’s Thursday, March 8, and the first day of Affiliate Management Days. I have the pleasure of live blogging the first breakout track session: Affiliate Marketing for Facebook, presented by Marc Phillips of Skumatic. Here are my major takeaways from this session...
