Four years ago, we announced our partnership with Affiliate Summit, a collaboration to bring you first-rate in-depth affiliate marketing workshop content within the framework of the world’s top affiliate marketing conference.
Time flies and just two weeks from now, AM Days will return to New York City to run four great workshops!
Here are the details on all them:
Workshop #1
Advertiser’s Crash Course in Affiliate Marketing with yours truly
Thousands of businesses – including most of the Internet Retailers’ Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work… Whether you are looking for sales, leads, phone calls, or any other kind of performance, an affiliate marketing program can be a powerful tool, if managed right. In this interactive workshop, Geno Prussakov will provide a “true crash course” for developing an affiliate program that works. Geno will walk you through all the key areas of setting up and managing an affiliate marketing program, helping your business make the most of affiliate marketing.
Takeaways: Having studied the basics of affiliate onboarding, activation, compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.
Workshop #2
Finding, Onboarding, and Activating Ideal Affiliate Partners with Mesa Stevens
Affiliate marketing is one of the fastest-growing and most profitable online marketing channels available today. With the right strategy and tactics for recruitment, onboarding and activation, affiliate marketing can help businesses increase their revenue, reach a wider audience, and build strong relationships with their customers.
During the workshop, you will gain insights from experienced affiliate marketer Mesa Stevens who has successfully navigated the affiliate marketing landscape and built profitable partnerships with leading brands. Whether you’re new to affiliate marketing or have some experience, this workshop will provide you with the knowledge, skills, and strategies you need to take your affiliate marketing game to the next level.
Takeaways: You will learn:
- How to clearly define the characteristics of your ideal affiliate partner.
- Learn to develop a recruitment strategy that gets their attention.
- Discover which onboarding materials are most important to affiliates.
- How to get affiliates excited about promoting your products.
Workshop #3
Adding Amazon to Affiliate, PR, and Influencer Growth with Greg Hoffman
Within the last year, emerging SaaS companies have utilized Amazon’s Attribution API to connect Amazon Sellers directly with affiliates to track sales. This technology allows affiliate managers to work above and beyond Amazon’s Associate program to pay publishers VIP commissions, provide a 14-day attribution window and create custom reporting.
In combination with the new hybrid portfolio of traffic sources, including PR and influencers, affiliate managers now have access to and control over an entirely new source of traffic never fully explored before.
Takeaways: You will leave this workshop with a clear understanding of the value of adding Amazon to your DTC marketing strategy along with actionable steps, strategies, and tools to grow your affiliate program.
Workshop #4
Making Commerce Content Work with Amy Sheridan
There is no denying that commerce content has had a significant impact on the affiliate marketing landscape. It has become an essential tool for affiliates to promote products and generate sales, and it has helped to improve the effectiveness of affiliate marketing as a marketing strategy. For affiliates, commerce content can take many forms, including product reviews, gift guides, best lists, product comparisons, and sponsored content. Join Amy Sheridan, a 20-year veteran in the performance marketing space as she leads a detailed workshop on the value of commerce content within the affiliate ecosystem for both advertisers and affiliates.
This workshop will cover different types of content affiliates you should onboard into your programs (traditional media publishers, influencers, social media affiliates, and bloggers). In the past, affiliate marketing often relied on email marketing, coupons, cashback sites, or banner ads. Commerce content, on the other hand, is often written or produced by influencers, bloggers, or content creators who have built up an audience based on their expertise, trustworthiness, and engagement. Come join us to discuss and philosophize the rise of commerce content in affiliate marketing.
Takeaways: You will leave this workshop with actionable tactics, strategies, and tools to grow your advertiser and publisher base in a sustainable and profitable way through the inclusion commerce partnerships.
The tickets are selling fast. Grab yours while we still have them! We’re all looking forward to seeing you in New York very soon!!