Ben Edelman talks with Jake Ludington about the current state of affiliate fraud and what affiliate managers can do to effectively avoid it. Ben was a keynote at the inaugural Affiliate Management Days in San Francisco.
As the first formal organization representing the performance marketing industry, the Performance Marketing Association offers members resources to learn, share and communicate on a global scale. Here Rebecca Madigan talks with Peter Hamilton about the current challenges faced by the performance marketing industry as a whole, including ongoing affiliate nexus taxation and elevated concerns about consumer privacy.
Chris Bishop shared insights on going global in the retail business. Here Chris talks with Peter Hamilton of HasOffers about some of the challenges faced in meeting “the global push”.
Affiliate Management Days, Jake Ludington talked with Shauna Miller, founder of Penny Chic, about the tools she uses to automate her affiliate links and why.
Tom Cohn presented some of the more recent FTC cases during a presentation at Affiliate Management Days. Cohn spoke with Jake Ludington about how affiliates can keep themselves from drawing unwanted attention from the FTC, along with providing his thoughts on how Do Not Track will impact affiliate marketing.
At Affiliate Management Days, Jake Ludington spoke with Jay Berkowitz of TenGoldenRules.com about important trends he’s seeing in online marketing. Three of the top opportunities are retargeting, Facebook Ads, and video.
At Affiliate Management Days in Fort Lauderdale, Peter Hamilton spoke with Oliver Roup of VigLink about some of the strategies he’s seeing used to monetize blogs, forums, and other content sites.
At Affiliate Management Days, Chris Brinkworth of TagMan talked with Jake Ludington about the key reasons to use a tag management solution, including greater agility, better data for merchant / vendor relationships, and the ability to access programmatic opportunities.