By now you’ve probably already heard the news: earlier this year, AM Days partnered with Affiliate Summit – to bring you world-class affiliate marketing workshops at as many Summits as we can. Our inaugural workshops in New York (at ASE19) were a huge success, and we’re gonna be back at ASW20 in Las Vegas! But what should you expect from the Las Vegas workshops? What will be taught and by whom? Who will these workshops target and what will be the takeaways?
Let me address all of these questions for you in what follows.
ADVERTISER’S CRASH COURSE IN AFFILIATE MARKETING
Geno Prussakov, Founder & CEO, AM Navigator and Founder & Chair, AM Days
Advertisers/Brands, Affiliate Managers, Independent Consultants
Thousands of businesses – including most of the Internet Retailers’ Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work… Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right. In this interactive workshop, Geno Prussakov will provide a “true crash course” for developing an affiliate program that works. Geno will walk you through all the key areas of managing an affiliate marketing program, helping your business make the most of affiliate marketing.
Having studied affiliate identification and onboarding, activation, and compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.
IDENTIFYING & RECRUITING TARGETED CONTENT PARTNERS
Wade Tonkin, Senior Affiliate Manager, Fanatics Inc.
Advertisers/Brands, Affiliate Managers, OPMs
Beginner, Intermediate, Advanced
All affiliate managers are under pressure to reduce dependency on traditional “affiliates” like coupon and cashback sites and drive more incremental sales. There is more to having a successful content affiliate strategy than just being reliant on what your affiliate network brings you. To truly scale you need to be able to identify content partners that have access to, and more importantly trusted relationships with your shoppers and build a process that lets you reach out to them at scale. In his workshop, Wade Tonkin will share tools and tricks to help you identify the right partners for your brand, and effective outreach strategies to engage and recruit content partners who can drive significant incremental sales.
Expect to receive practical hands-on experience with a variety of industry leading tools and techniques for identifying targeted partners for your brand. You will also learn the best approach for both automated and manual outreach to acquire targeted, high value partners that fit your brand. Attendees will leave the session ready to undertake successful recruiting campaigns.
STRATEGIC APPROACHES TO AFFILIATE MARKETING RISK: A LEGAL PERSPECTIVE
David Adler, Partner, Adler Law Group
Affiliate, Merchants/Brands, Affiliate Networks
Beginner, Intermediate, Advanced
Affiliate Marketing is a sales platform with multiple stakeholders. Whether it is the merchant, the affiliate, the consumer or the network, the digital marketing industry is facing an increasingly broad range of challenges from consumers, business partners, and regulators. This workshop discusses case studies relevant to state and federal regulatory risks, consumer-oriented risks, different types of contract risks (network-merchant, network-affiliate, merchant-affiliate, etc.) and specific procedures and strategies to categorize the risk and create processes to address them.
Attendees will come away with a strong understanding of legal risks facing affiliate marketers, the ability to red-flag important issues, and specific steps to take to strengthen contracts and improve legal compliance.
Spaces in each of the above workshops are limited, and they are filling up fast.
Now is a perfect time to register! I do hope to see you there!!