Back in 2012, when holding our second conference (in Fort Lauderdale, FL) we introduced a different way to network over lunches. Since then, at Affiliate Management Days we don’t just consume food over lunch, but also soak up knowledge and expertise that fellow digital marketers bring to the table (both literally and figuratively speaking).
We call them Birds-of-a-Feather Lunch Discussions. Several round tables, with signs designating the topics to be discussed at the table, are spread around the lunch room. Every attendee is free choose whether to stay at the same table and dig deeper, or move between different tables to explore new topics and meet new people.
Based on our agenda, for the upcoming 2014 San Francisco show I am thinking of the following birds-of-a-feather lunch discussion topics:
Day 1
- Advertiser-Affiliate Relationships
- Affiliate Compliance Policing
- Mobile Affiliate Marketing
- Affiliate Marketing & Legal Challenges
Day 2
- Affiliate Recruitment & Activation
- Analytics & Multi-Channel Attribution
- Advanced Techniques (APIs, Video, etc)
- International Affiliate Marketing
If you have any suggestions or ideas on other (or further refined) topics for these lunch discussions, I would really appreciate you chiming in with them via the “Comments” area below. Otherwise, I hope to see you in San Francisco in 18 days! There’s still time to register.
Happy to bring any affiliate program analysis to chew over at lunch as well 🙂
“Analysis” in what respect, Chris?
Just saw the question Geno – it could be program level – so it could be a simple relative sizes of network backlink landscape – to a comparison of program level data (or gap analysis) of a set of competing merchants.
As a for instance – we can show the 30k+ websites still linking to GAN trackiong domain (and resolving to a 404)! or the 1200+ affiliates on the Expedia UK program on Tradedoubler, etc.
Happy to prepare a few sets if you have suggestions.
Chris, while UK examples would be more relevant to AM Days London 2014 in May (where I do hope to see Linkdex too), anything US-related (be it program- or network-level) would be of extreme interest, I’m sure. Looking forward to seeing you in a week in San Francisco!