| Pre-Conference Workshop: Tuesday, March 18, 2014 | ||
| 1:00-4:30pm |
Half Day Workshop Advertiser’s Crash Course in Affiliate Marketing Room: Foothill F |
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| Day 1, Wednesday, March 19, 2014 | ||
| 7:30-8:30am |
Registration & Networking Breakfast Room: Golden Gate Foyer |
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| 8:30-8:45am |
Conference Chair Welcome Remarks Geno Prussakov, Affiliate Management Days Room: Golden Gate C2 |
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| 8:45-9:45am | KEYNOTE Performance Secrets of Amazon’s Success Bryan Eisenberg, New York Times Bestselling Author Room: Golden Gate C2 |
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| 9:45-10:00am |
State of the Industry | Performance Marketing Association Room: Golden Gate C2 |
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| 10:00-10:30am |
Exhibits & Morning Coffee Break Room: Golden Gate C3 |
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| Track 1 Room: Golden Gate C2 |
Track 2 Room: Golden Gate C1 |
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| 10:30-11:15am | How to Get Affiliates to Care About Your Emails Hunter Boyle, Aweber |
Affiliate Management: Grab Your Buckets & Let’s Go! Jennifer Myers Ward, ebove & beyond |
| 11:20am-12:05pm | Mobile Affiliate Marketing: Million Dollar Industry Not on Everyone’s Radar Oliver Roup, VigLink |
The Tricks & Traps of Blackhat Affiliate Marketing Wesley Brandi, iPensatori |
| 12:05-1:00pm |
Lunch in the Exhibit Hall Room: Golden Gate C3 |
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| 1:00-1:45pm | Rapid Fire – Live Affiliate Landing Page Critiques Tim Ash, SiteTuners |
10 Things New Affiliate Managers Should Know Martin Marion, Deluxe Corp |
| 1:55-2:45pm |
GENERAL SESSION – PANEL DISCUSSION Inside the Mind of the Super Affiliate Moderator: Chuck Hamrick, Hamrick.biz Panelists: Catherine Preisler, CNET Download.com, CBS Interactive Siva Kumar, TheFind, Inc. Jeremy Palmer, CouponTiger.com Room: Golden Gate C2 |
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| 2:45-3:15pm |
Exhibits & Afternoon Break Room: Golden Gate C3 |
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| 3:15-4:00pm | Affiliate Compliance: It’s Not Just the Message, It’s the Messenger Rachel Hirsch, Ifrah PLLC |
How to Improve the Advertiser-Affiliate Relationship Moderator: Daryl Colwell, Matomy Media Group Panelists: Sean Geraghty, Invoca; John Rampton, Search Engine Journal; Yuriy Timen, Grammarly |
| 4:05-4:50pm | Performance Analytics: Provide Your Affiliates Long-tail Metrics Cameron Stewart, HasOffers |
The Value of Working with Different Affiliate Types, the Need to Diversify Choots Humphries, LinkConnector |
| 4:55-5:45pm | KEYNOTE Affiliate Marketing Grows Up: Inside the Industry’s Latest Transformation Robert Glazer, Acceleration Partners Room: Golden Gate C2 |
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| 5:45-7:00pm |
Networking Reception Room: Golden Gate C3 |
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| Day 2, Thursday, March 20, 2014 | ||
| 7:45-8:30am |
Registration & Networking Breakfast Room: Golden Gate Foyer |
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| 8:30-8:35am |
Conference Chair Welcome Remarks Geno Prussakov, Affiliate Management Days Room: Golden Gate C2 |
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| 8:35-9:50am |
KEYNOTE PANEL The Future Affiliate Network Moderator: Robert Glazer, Acceleration Partners Panelists: Michael Jones, eBay Enterprise Affiliate Network Brian Littleton, ShareASale Todd Crawford, Impact Radius Charles Calabrese, Performance Horizon Group Jeff McCollum, CAKE Room: Golden Gate C2 |
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| 9:50-10:00am | Lightning Round of Sponsor Presentations      Room: Golden Gate C2 |
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| 10:00-10:30am |
Exhibits & Morning Coffee Break Room: Golden Gate C3 |
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| Track 1 Room: Golden Gate C2 |
Track 2 Room: Golden Gate C1 |
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| 10:30-11:15am | The Development & Use of APIs for Affiliate Marketing Ryan Hudgins, InterContinental Hotels Group Sanarr McLaughlin, InterContinental Hotels Group |
Attribution, Tag Management & Its Impact on Performance Marketing Chris Brinkworth, TagMan |
| 11:20am-12:05pm | Hiring, Firing, and Compensating Affiliate Managers Brook Schaaf, Schaaf-PartnerCentric CC Mullen, Compensation & Organization Solutions |
Turn Up the Heat: Engage & Activate Affiliates Who’ve Since Gone Cold Jon Levine, All Inclusive Marketing |
| 12:05-1:00pm |
Lunch in the Exhibit Hall Room: Golden Gate C3 |
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| 1:00-1:45pm | 10 Affiliate Recruitment Strategies that Work (and a Few Bonus Ones Too!) Sarah Bundy, SarahBundy.com |
Understanding How Your Affiliates Promote Your Brand David Naffziger, BrandVerity |
| 1:50-2:45pm |
KEYNOTE Data-Driven Affiliate Marketing Best Practices Todd Crawford, Impact Radius Room: Golden Gate C2 |
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| 2:45-3:15pm |
Exhibits & Afternoon Break Room: Golden Gate C3 |
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| 3:15-4:00pm | Trends in Affiliate Marketing & Attribution from a Network’s Perspective Chad Waite, AvantLink |
Using Affiliate Forums and Blogs to Create an Online Reputation Chuck Hamrick, Hamrick.biz |
| 4:05-4:50pm | Best Practices to Go International with Affiliates Michael Ni, Avangate |
Video, Audio & Rich Media: Steering Affiliates Beyond Search/Display in Mobile Brett Kaufman, DoublePositive |
| 4:50-5:00pm |
Conference Chair Closing Remarks Geno Prussakov, Affiliate Management Days Room: Golden Gate C2 |
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