Full Agenda

 10:25-11:10am • Track 1
Room: Salon 10-12

How to Champion (or Defend) the Affiliate Channel Through Incrementality

What is incrementality, why it is important, how can we measure it, and what can we do with this data to champion the affiliate channel?

Todd Crawford
Co-Founder
Impact Radius

 10:25-11:10am • Track 2
Room: Salon 13 & 14

Using Data to Improve Your Recruiting Efforts

Finding New Affiliates can be similar to hunting for a needle in a haystack — you spend lots of effort in research and outreach before you start to see results. In this session, we will cover some strategies and techniques using available data to speed up that process. We will also walk through creating a recruiting strategy using real data to give you some ideas on how to approach your own recruiting efforts. (Optional: Create a Live Recruiting Strategy for one of the companies represented in the audience. To do this option, I would need an additional speaker – I have a couple in mind if you are open to this approach).

Van Chappell
Founder/CEO
5IQ

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 11:15am-12:00pm • Track 1
Room: Salon 10-12

Getting Your Affiliate Program Out of Its Comfort Zone

Many companies define an affiliate program by the traditional large players in the space, when in fact in can be a platform for so much more. From handling midrange business and partner development opportunities to consolidating referral programs and PR/blogger initiatives, affiliate programs can provide a great mechanism for standardization and measuring all of these types of relationships and growing the ecosystem of performance based partnerships. The desire for measurement, new platforms and pricing models are helping to drive the adoption of these strategies. Robert Glazer, founder and managing director of Acceleration Partners, will explain how many programs are successfully leveraging these new partnership opportunities in the affiliate channel.

Robert Glazer
Founder and Managing Director
Acceleration Partners

 11:15am-12:00pm • Track 2
Room: Salon 13 & 14

Affiliate Marketing Technologies to Boost Social Penetration of Your Brand

Affiliate Marketers of all sizes and types utilize Social Media to heighten awareness around their merchant brands and products. Is your program adequately equipped to support the social marketing efforts of your affiliates and then accurately attribute the resulting revenues? Learn about three technologies that empower affiliates (directly and indirectly) to super charge your brand across several social channels, thereby increasing revenue while also enhancing your brand’s SEO. Hear firsthand how an industry Super Affiliate leverages one of these technologies to penetrate relevant social circles fueling customer acquisition for his merchants.

Tara McCommons
VP Sales and Marketing
LinkConnector Corporation

Nick Andrews
Founder & CEO
ReviTrage.com

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 1:00-1:45pm • Track 1
Room: Salon 10-12

A Practical Guide to Affiliate Recruitment

A Practical Guide to Affiliate Recruitment – Effective affiliate recruitment is key to the profitable growth of affiliate program. In this session, we’ll take a look at the best ways to find and recruit several types of effective affiliates that will enhance your brand and generate incremental revenue for your business.

Wade Tonkin
Affiliate Manager
Fanatics, Inc.

 1:00-1:45pm • Track 2
Room: Salon 13 & 14

Top 10 Affiliate Pet Peeves & How to Fix Them

Have you ever wondered why you don’t hear back from an affiliate or why they don’t work with you? It could be because you are committing one of the major pet peeves of affiliates everywhere. I have spoken directly with a variety of affiliates both big and small…from coupon sites to bloggers. I have compiled a list of their Top 10 Pet Peeves and will bring those to you along with solutions that can better your affiliate relationships.

Jennifer Myers Ward
CEO
ebove & beyond, inc.

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 3:30-4:15pm • Track 1
Room: Salon 10-12

A Merchant’s Guide to Cross-Device Affiliate Tracking

Today’s ecommerce is now multi-step and multi-device; consequently, in an industry focused on performance marketing, advertisers unable to track by user are not really tracking at all. Cross-device tracking follows the user’s purchase journey across multiple devices through completion, providing a wealth of information about the actual buying process such as timing, cookie length, device influence, and the value of each affiliate type, all without compromising the shopper’s personally identifiable information.

Jeannine Crooks
Senior Account Manager
Affiliate Window

 3:30-4:15pm • Track 2
Room: Salon 13 & 14

Understanding the Revenue Potential of your Affiliate Program

Creating accurate sales forecasts is a challenge for many businesses and it tends to be more art than science. Understanding the true revenue potential of your affiliate program and creating a model around expected growth trajectory can be even more difficult.

Join Rick Gardiner, CEO of iAffiliate Management, as he talks about how to recognize the revenue potential of your affiliate program and explains the factors, variables and considerations that will help you create more accurate forecasts.

Rick Gardiner
CEO
iAffiliate Management

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 4:20-5:05pm • Track 1
Room: Salon 10-12

Attribution and Commission Splitting: Where It’s At And Where It’s Going

Data-driven affiliate programs? Ditching the 20-year-old last click wins model? The future of affiliate marketing is already taking place in the form of full-scale attribution and dynamic commission splits. Learn the about past, present and future of this paradigm shift in the affiliate industry and get thoughts from early adopters who are already having it transform the way they participate in affiliate marketing.

Chad Waite
Marketing Manager
AvantLink

 4:20-5:05pm • Track 2
Room: Salon 13 & 14

Detecting & Preventing Affiliate Theft

Do you have a feeling something isn’t right? Are your affiliates non-responsive or giving generic answers about their traffic? Chances are you’re being ripped off or poached. In this session you’ll learn about how to detect everything from adware to trademark bidding, tools to get real attribution and learn how to combat theft so that you can make your company more profitable.

Adam Riemer
President
Adam Riemer Marketing

 11:15-12:00pm • Track 1
Room: Salon 10-12

Rapid Fire – Live Landing Page Critiques

Session description coming soon.

Tim Ash
CEO & Founder
Site Tuners

 11:15-12:00pm • Track 2
Room: Salon 13 & 14

Back to the Future: How to Use Pay-per-Call to Bridge Old and New Media

This session will focus on how advertisers can implement pay-per-call campaigns to bridge the common gaps between old media (print, TV, yellow pages, etc.) and new media (social media, mobile, native advertising, etc.). Attendees will gain an understanding of pay-per-call marketing, how it works and how it can help their brands generate more revenue from new media advertising opportunities while continuing to enjoy strong revenue and performance from their old media advertising programs. A best practices list for launching and managing a successful pay-per-call advertising campaign will be given to attendees at the end of the session.

Daryl Colwell
Senior Vice President, Sales
Fluent, LLC

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 1:00-1:45pm • Track 1
Room: Salon 10-12

How To Maximize Affiliate Performance Through Optimization Best Practices

Learn how to get the most of your affiliate relationships with these specific case studies and examples. Whether you’re working with bloggers, coupon affiliates, loyalty sites, or technology partners, this presentation will give you some ideas and industry best practices on individual affiliate performance optimization.

Sarah Bundy
Founder & CEO
All Inclusive Marketing

 1:00-1:45pm • Track 2
Room: Salon 13 & 14

Affiliate Channel Testing – Testing to help improve Affiliate EPC

1. Commission & Costs
• Co-optimization testing in the Paid Search space and results
• MTA testing and results
2. Conversion
• Cart testing and results
• Landing page testing and results

For each of the four testing examples, I will review:

1. Our theory and objective for the test
2. What was tested and how the test was set up
3. The results/learnings the test yielded
4. How the learnings were used to influence business decisions

A’Lisa Tomatis
Sr Manager, Online Business Marketing
Symantec

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 2:00-2:45pm • Room: Salon 10-12

Keynote:
eBay at 20: Lessons From the Journey

As eBay enters its third decade, eBay Partner Network global director John Toskey provides an inside look into where the company’s affiliate program has been and where it’s going. As a company rooted in innovation, eBay established an in-house program and incrementality-based pricing in the early days of affiliate marketing. From the eventual evolution of its pricing model to new strategies to embrace the longtail, eBay Partner Network provides a case study in how established programs can maintain momentum. Attend this presentation to hear firsthand insights and learn how you can apply years’ worth of experience to your affiliate management efforts.

John Toskey
Global Director
eBay Partner Network

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 2:45-3:15pm • Room: Salon 8 & 9

Exhibits & Afternoon Break

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 4:55-5:00pm • Room: Salon 10-12

Conference Chair Closing Remarks

Geno Prussakov
Chair
Affiliate Management Days

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