| Pre-Conference Workshop Sunday, April 3, 2016 | ||
| 1:00-4:30pm |
Half Day Workshop • Room: Salon 13 & 14 Advertiser’s Crash Course in Affiliate Marketing |
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| Day 1, Monday, April 4, 2016 | ||
| 7:30-8:30am |
Registration Room: North Registration |
Networking Breakfast Room: Salon 8 & 9 |
| 8:30-8:45am |
Conference Chair Welcome Remarks Geno Prussakov, Affiliate Management Days Room: Salon 10-12 |
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| 8:45-9:30am | KEYNOTE • Room: Salon 10-12 Insights Into Mobile Conversion for Advertisers & Affiliate Managers Tim Ash, SiteTuners |
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| 9:30-9:45am |
PMA – Industry Organization Update Brian Littleton, Performance Marketing Association Room: Salon 10-12 |
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| 9:45-10:25am |
Exhibits & Morning Coffee Break Room: Salon 8 & 9 |
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Track 1 Sponsored by:  Room: Salon 10-12 |
Track 2 Sponsored by:  Room: Salon 13 & 14 |
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| 10:25-11:10am | How to Champion (or Defend) the Affiliate Channel Through Incrementality Todd Crawford, Impact Radius |
Using Data to Improve Your Recruiting Efforts Van Chappell, 5IQ |
| 11:15am-12:00pm | Getting Your Affiliate Program Out of Its Comfort Zone Robert Glazer, Acceleration Partners |
Affiliate Marketing Technologies to Boost Social Penetration of Your Brand Tara McCommons, LinkConnector Nick Andrews, ReviTrage |
| 12:00-1:00pm |
Lunch with Super Affiliates Room: Grand Assembly |
General Lunch Room: Salon 8 & 9 |
| 1:00-1:45pm | A Practical Guide to Affiliate Recruitment Wade Tonkin, Fanatics, Inc. |
Top 10 Affiliate Pet Peeves & How to Fix Them Jennifer Myers Ward, ebove & beyond, inc. |
| 1:55-2:40pm |
PANEL • Room: Salon 10-12 Big Affiliates – What Makes Them Tick? Moderator: Wade Tonkin, Fanatics, Inc. Panelists: Tony Pantano, Imwave, Inc. Jeremy Palmer, Palmer Digital Assets Kim Rowley, Billaway Robert Staub, Ebates |
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| 2:45-3:30pm |
Exhibits & Afternoon Break Room: Salon 8 & 9 |
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| 3:30-4:15pm | A Merchant’s Guide to Cross-Device Affiliate Tracking Jeannine Crooks, Affiliate Window |
Understanding the Revenue Potential of your Affiliate Program Rick Gardiner, iAffiliate Management |
| 4:20-5:05pm | Attribution and Commission Splitting: Where It’s At And Where It’s Going Chad Waite, AvantLink.com |
Detecting & Preventing Affiliate Theft Adam Riemer, Adam Riemer Marketing |
| 5:15-6:00pm | KEYNOTE • Room: Salon 10-12 Being the Signal Amidst the Noise Rand Fishkin, Moz |
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| 6:00-7:00pm |
Networking Reception Room: Salon 8 & 9 |
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| 7:15pm |
Dinner with Strangers Sign up in advance at the eZone, Booth 418 |
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| Day 2, Tuesday, April 5, 2016 | ||
| 7:30-8:30am |
Registration Room: North Registration |
Networking Breakfast Room: Salon 8 & 9 |
| 8:30-8:35am |
Conference Chair Opening Remarks Geno Prussakov, Affiliate Management Days Room: Salon 10-12 |
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| 8:35-9:25am |
KEYNOTE PANEL (Part 1) • Room: Salon 10-12 2016 Affiliate State of the Union Moderator: Robert Glazer, Acceleration Partners Panelists: Brian Littleton, ShareASale Todd Crawford, Impact Radius Maura Smith, eBay Enterprise Choots Humphries, LinkConnector Adam Martin, Performance Horizon |
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| 9:25-9:35am | Stretch Break | |
| 9:35-10:25am |
KEYNOTE PANEL (Part 2) • Room: Salon 10-12 2016 Affiliate State of the Union Moderator: Robert Glazer, Acceleration Partners Panelists: Brian Littleton, ShareASale Todd Crawford, Impact Radius Maura Smith, eBay Enterprise Choots Humphries, LinkConnector Adam Martin, Performance Horizon |
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| 10:25-10:35am | Gold Sponsor Presentation • Room: Salon 10-12 |
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| 10:35-11:15am |
Exhibits & Morning Coffee Break Room: Salon 8 & 9 |
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| Track 1 Room: Salon 10-12 |
Track 2 Room: Salon 13 & 14 |
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| 11:15-12:00pm | Rapid Fire – Live Landing Page Critiques Tim Ash, SiteTuners |
Back to the Future: How to Use Pay-per-Call to Bridge Old and New Media Daryl Colwell, Fluent, LLC |
| 12:00-1:00pm |
Lunch with Super Affiliates Room: Grand Assembly |
General Lunch Room: Salon 8 & 9 |
| 1:00-1:45pm | How To Maximize Affiliate Performance Through Optimization Best Practices Sarah Bundy, All Inclusive Marketing |
Affiliate Channel Testing – Testing to help improve Affiliate EPC A’Lisa Tomatis, Symantec |
| 2:00-2:45pm | KEYNOTE • Room: Salon 10-12 eBay at 20: Lessons From the Journey John Toskey, eBay Partner Network |
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| 2:45-3:15pm |
Exhibits & Afternoon Break Room: Salon 8 & 9 |
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| 3:15-4:00pm | Incremental Revenue Growth Strategies Martin Marion, Brave New Media |
What the CFPB Means for Affiliate Marketers David Naffziger, BrandVerity |
| 4:05-4:50pm | Affiliate Activation Strategies That Work Geno Prussakov, AM Navigator |
Paid Partners Are Happy Partners Rob Israch, Tipalti |
| 4:55-5:00pm |
Conference Chair Closing Remarks Geno Prussakov, Affiliate Management Days Room: Salon 10-12 |
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