Unveil the “Black Box” with Microsoft’s Kana Roberts at AM Days
Kana Roberts, Affiliate Marketing Manager at Microsoft will be speaking at the 2018 AM Days conference. She is a passionate performance marketer who started her affiliate career in 2008 and currently leads the strategy and management of the largest revenue affiliate program for Microsoft.com. Kana has a growth and mentorship mindset which empowers affiliate partners and those around her to achieve more.
Her expertise is in building affiliate analytics tools to gain greater transparency, find unique incremental opportunities to drive growth and successfully scale her learnings globally. She is the lead for affiliate analytics within Microsoft mentoring several affiliate field managers and is an affiliate analytics advisor in the affiliate community. Kana’s wealth of knowledge and data driven approach provides advanced insights to arm those around her to push beyond status quo.
Join us in Las Vegas on May 16 & 17 and be there when Kana presents Unveiling the “Black Box” to Drive Incrementality. Affiliate marketing tends to be referred to as the “black box” due to the fact there can be several unknowns to how affiliates drive incremental value. With this mentality we are holding the industry back from its true potential. Affiliates can be optimized in the retailers favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions. Attend Kana’s keynote speech to learn more about how at the Microsoft affiliate program they are driving that change and breaking through all barriers.
This is a keynote not to be missed. Register now to reserve your spot at Kana’s informative keynote session.
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