| Pre-Conference Workshop Monday, March 30, 2015 | ||
| 1:00-4:30pm |
Half Day Workshop • Room: Foothill D Advertiser’s Crash Course in Affiliate Marketing |
|
| Day 1, Tuesday, March 31, 2015 | ||
| 7:30-8:30am | Registration & Networking Breakfast • Room: Atrium | |
| 8:30-8:45am |
Conference Chair Welcome Remarks • Room: Club Geno Prussakov, Affiliate Management Days |
|
| 8:45-9:30am | KEYNOTE • Room: Club A New Code of Conduct for Affiliate Marketing? Ben Edelman, Harvard Business School |
|
| 9:30-9:50am |
Diamond Sponsor Presentation • Room: Club Capturing Lightning in a Jar – The importance of Attribution in Performance Marketing Karl Norelius, LeadsPedia Inc.  |
|
| 9:50-10:25am | Exhibits & Morning Coffee Break• Room: Atrium | |
Track 1 Sponsored by:  Room: Club |
Track 2 Sponsored by:  Room: Foothill G |
|
| 10:25-11:10am | Defining an Affiliate and Merchant Partnership Chuck Hamrick, Hamrick.Biz Jeremy Palmer, Palmer Digital Assets |
One Size Doesn’t Fit All—Choosing the Best Affiliate Types for Your Program Choots Humphries, LinkConnector |
| 11:15am-12:00pm | Understanding Analytics and Key Metrics to Uncover New Growth Opportunities Sarah Bundy and Connor Kane, All Inclusive Marketing |
How to Launch an Affiliate Program Against Giants John Rampton, Hostt |
| 12:00-12:10pm |
Lightning Round of 2-Minute Sponsor Presentations• Room: Club     |
|
| 12:10-1:00pm |
Lunch with Super Affiliates in the Exhibit Hall • Room: Atrium |
Lunch and Learn • Room: Club Performance Marketing Domination: A Case Study Patrick Hearron, HasOffers by TUNE  |
| 1:00-1:45pm | 10 Key Takeaways from Scaling Affiliate Program to 25 Countries Brook Schaaf, Schaaf-PartnerCentric Max Ciccotosto, LightInTheBox |
Managing TM+ Affiliates – Beyond The Basics Martin Marion, Deluxe Corp |
| 2:00-2:45pm |
GENERAL SESSION – POWER PANEL • Room: Club Big Brands on Challenges and Opportunities in 2015 Moderator: Sarah Bundy, All Inclusive Marketing Panelists: Chrissy Malukiewicz, Southwest Vacations Christopher Weston, Cabela’s Wade Tonkin, Fanatics.com Siara Nazir, Symantec |
|
| 2:45-3:25pm | Exhibits & Afternoon Break • Room: Atrium | |
| 3:25-4:10pm | In-House or Outsourced? This is the Question Michael Ni, Avangate |
Affiliate Program Numbers: A Deep Dive Paul Schroader, PS Web Solutions |
| 4:15-5:00pm | Case Studies In Attribution: Here’s How Top Merchants Are Doing It Chad Waite, AvantLink.com |
Combating Affiliate Fraud Jeannine Crooks, Affiliate Window |
| 5:15-6:00pm | KEYNOTE • Room: Club Affiliate Network Insights to Drive Reach & Results Desiree Toto, CJ Affiliate by Conversant |
|
| 6:00-7:00pm | Networking Reception • Room: Atrium | |
| Day 2, Wednesday, April 1, 2015 | ||
| 7:30-8:30am | Registration & Networking Breakfast • Room: Atrium | |
| 8:30-8:35am |
Conference Chair Opening Remarks • Room: Club Geno Prussakov, Affiliate Management Days |
|
| 8:35-9:50am |
KEYNOTE PANEL • Room: Club The Affiliate Industry Evolution: What’s Changing & What’s Ahead? Moderator: Robert Glazer, Acceleration Partners Panelists: Brian Littleton, ShareASale Desiree Toto, CJ Affiliate by Conversant Choots Humphries, LinkConnector Todd Crawford, Impact Radius Michael Jones, eBay Enterprise |
|
| 9:50-10:00am | Gold Sponsor Presentation • Room: Club Performance Marketing Made Simple with HasOffers Cameron Stewart, HasOffers by TUNE |
|
| 10:00-10:30am | Exhibits & Morning Coffee Break• Room: Atrium | |
| Track 1 Sponsored by: Room: Club |
Track 2 Sponsored by: Room: Foothill G |
|
| 10:35-11:20am | 101: How to Build Your Own Affiliate Network Cameron Stewart, HasOffers by TUNE |
CPL or CPM: What’s Best for Your Email Marketing Budget? Daryl Colwell, Matomy Media Group |
| 11:25am-12:10pm | Why Independent Program Representation Is More Important Than Ever Robert Glazer, Acceleration Partners |
Bloggers and Affiliate Marketing: Recruitment & Retention Stephanie Robbins, Robbins Interactive |
| 12:10-1:00pm |
Lunch with Super Affiliates in the Exhibit Hall Room: Atrium |
|
| 1:00-1:45pm | Everything You Need to Know About Attribution & Affiliate Marketing Todd Crawford, Impact Radius |
Maintaining Brand Integrity at Scale—Ensuring Affiliate Content Is On-Brand Sam Engel, BrandVerity |
| 2:00-2:45pm |
KEYNOTE • Room: Club Affiliate Gamification Driven by Attribution, Share Through, and Trust Declan Dunn, Dunn Direct Media |
|
| 2:45-3:15pm | Exhibits & Afternoon Break• Room: Atrium | |
| 3:15-4:00pm | The Data Behind a Top Performing Affiliate Chris Kramer, House of Kaizen Lisa K. Picarille, Performance Marketing Association |
Transparency is a Two-Way Street Matt Sexton, Pulse Mobile |
| 4:05-4:50pm | Content Driving Sales in a Cross-Device World Oliver Roup, VigLink |
The Legs to the Stool – Considering All Traffic Sources for Affiliate Program Matt Frary, SmarterChaos.com |
| 4:55-5:00pm |
Conference Chair Closing Remarks • Room: Club Geno Prussakov, Affiliate Management Days |
|