Agenda

Day 1: Thursday, March 8th
7:30-8:30am	Registration & Breakfast
8:30-8:45am	Welcome Remarks: Geno Prussakov, Chair, Affiliate Management Days
8:45-9:30am	Morning Keynote: How to Repel Affiliates With Horrible Landing Pages Tim Ash, CEO, SiteTuners
9:30-9:40am	Gold Sponsor Presentation
9:40-10:15am	Break/Exhibit Hall
	Track 1	Track 2
10:15-11:00am	The Importance of Attribution Data for Performance Marketing Todd Crawford, Co-Founder, Impact Radius	Affiliate Marketing for Facebook Marc Phillips, CEO, Skumatic
11:10-11:55am	How to Optimize Affiliate Landing Pages for More Conversions & Revenue Chris Goward, CEO, WiderFunnel	How to Find & Recruit Super Affiliates Into Your Program Sarah Bundy, CEO, All Inclusive Marketing
11:55am-12:55pm	Lunch
12:55-1:40pm	Using Web Analytics to Grow Your Affiliate Program Kevin Webster, Internet Marketing Manager, Forbes Custom Products	Exploring the Pros & Cons of In-house & Outsourced Affiliate Program Management Karen Garcia, CEO, GTO Management
1:50-2:35pm	No Affiliate Left Behind: Creating Mutually Beneficial Partner Relationships Julia Barrett, Director of Product Marketing, Wealthfront	Educating Internal Business Teams About Affiliate Marketing Ryan Diehl, Affiliate Manager, Best Buy
2:35-3:05pm	Break/Exhibit Hall
3:05-3:50pm	Trends & Innovations in Affiliate Marketplace Ali Pasha, Product Manager, Google Affiliate Network	The Latest Tricks, Traps & Techniques Black Hat Affiliates are Using to Cheat Your Affiliate Program David Naffziger, CEO, BrandVerity
4:00-4:45pm	Sellers Changing the Way They Do Business Simon Jones, VP of Strategic Solutions, Plimus	Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program Kush Abdulloev, Affiliate Program Manager, VMInnovations
4:55-5:15pm	Lightning Round of Silver & Bronze Sponsor Presentations
5:15-6:00pm	Afternoon Keynote: Leveraging the “Offline” Channels Jason Spievak, CEO, RingRevenue
6:00-7:00pm	Reception / Exhibits

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Day 2: Friday, March 9th
7:30-8:30am	Registration & Breakfast
8:30-8:35am	Morning remarks: Geno Prussakov, Chair, Affiliate Management Days
8:35-9:20am	Morning Keynote: Newest Adware & Affiliate Marketing Abuses Ben Edelman, Assistant Professor, Harvard Business School
9:20-9:50am	Break/Exhibit Hall
	Track 1	Track 2
9:50-10:35am	Branding and Performance Advertising Rebecca Madigan, Executive Director, Performance Marketing Association	Publisher Segmentation & Key Optimization Levers Kristin Hall, Head of Publisher Development, Google Affiliate Network
10:35-10:55am	Break/Exhibits
10:55-11:40pm	How to Monitor and Interpret Trends & Metrics Jared Saunders, Affiliate Program Manager, JensonUSA	How to Effectively Reach & Engage Bloggers Jenny Williams, Merchant Manager, Skimlinks
11:50am-12:35pm	Maximize Your Affiliate ROI with Checkout Optimization Linda Bustos, Director of Ecommerce Research, Elastic Path Software	Is Your Affiliate Program an Afterthought? Tony Pantano, CEO, Imwave
12:35-1:35pm	Lunch
1:35-2:20pm	The Global Push Chris Bishop, Founder & Managing Director, 7thingsmedia	Optimizing Website Real Estate & Customer Experience Lena Siara Huang, Sr. Manager, eCommerce and CX
2:20-2:40pm	Break/Exhibit Hall
2:40-3:25pm	Affiliate Marketing for Mobile Apps Peter Hamilton, Partner & CMO, HasOffers	Leveraging Online Video for Affiliate Programs John Greathouse, Partner, Rincon Venture Partners
3:35-4:20pm	[Panel:] Inside the Mind of a Super Affiliate Siva Kumar (TheFind.com), Kim Rowley (KIMarketing.com), Tony Pantano (Imwave) – moderated by Chris Bishop	Around the Corner: Best Practices for Mobile & Social Media Campaign Integration Sam Harrelson, Publisher/Editor, PayPerTrends
4:25-5:10pm	Afternoon Keynote: The Science of Influence & Persuasion: Getting What You Want, When You Want It John Greathouse, Partner, Rincon Venture Partners
5:10-5:20pm	Closing Wrap-Up: Geno Prussakov, Chair, Affiliate Management Days

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