| Day 1: Tuesday, October 9th | ||
| 8:00-8:55am | Registration & Breakfast • Room: Grand/Global Ballroom Foyer | |
| 8:55-9:00am |
Welcome Remarks: • Room: Key West Geno Prussakov, Chair, Affiliate Management Days |
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| 9:00-9:45am | Morning Keynote: • Room: Key West Navigating Big Issues Rebecca Madigan, Executive Director, Performance Marketing Association |
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| 9:45-10:15am | Networking/Exhibit Hall • Room: Global Ballroom | |
| Track 1 • Room: Key West | Track 2 • Coral Springs/Plantation | |
| 10:15-11:00am | Affiliate Program Startup Hurdles: What I Learned Launching 3 Affiliate Programs at Once Taylor Barr, Arbiter of Affiliates (and Partnerships), A Small Orange |
Building an In-House Affiliate Program: Top 10 Things to Consider Joanna Lord, VP of Growth Marketing, SEOmoz |
| 11:15am-12:00pm | Advanced Affiliate Recruitment Techniques Mike Nunez, Co-Founder, AffiliateManager.com |
FTC and State Actions vs Affiliates and Merchants Thomas Cohn, Partner, LeClair Ryan |
| 12:00-1:00pm | Lunch • Room: Global Ballroom | |
| 1:00-1:45pm | Engaging Affiliates Around Special Promotions Carolyn Kmet, VP of Performance Marketing, All Inclusive Marketing and former Director of Affiliate Marketing, Groupon |
Insight & Statistics Behind Affiliate Fraud Jessica Lopez, COO, Fraudlogix |
| 2:00-2:45pm | Rapid Fire – Live Landing Page Critiques Tim Ash, CEO, SiteTuners |
Developing, Implementing, Changing and Enforcing an Affiliate Paid Search Policy David Naffziger, CEO, BrandVerity |
| 2:45-3:15pm | Networking/Exhibit Hall • Room: Global Ballroom | |
| 3:15-4:00pm | Revisiting Innovations in Affiliate Marketing Ali Pasha, Product Manager, Google Affiliate Network |
Mirror, Mirror on the Wall, Who is the Smartest Affiliate Fraudster of Them All? Wesley Brandi, Founder, iPensatori |
| 4:15-5:00pm | [Panel:] Affiliate Automation Tools: Your Questions. Answered Oliver Roup (VigLink), Ashish Pandley (PopShops), and Scott Allan (Rakuten LinkShare), Shauna Miller (Penny Chic) |
Introducing New Affiliate Tools Into a Legacy Affiliate Program Rick Gardiner, CEO, Gardiner Media Group |
5:05-5:50pm | Afternoon Keynote: • Room: Key West
Search, Affiliates and the Future of Personal Computing |
| 5:50-7:30pm | Reception / Exhibits • Room: Global Ballroom | |
| Day 2: Wednesday, October 10th | ||
| 8:00-8:55am | Registration & Breakfast • Room: Grand/Global Ballroom Foyer | |
| 8:55-9:00am |
Morning remarks: • Room: Key West Geno Prussakov, Chair, Affiliate Management Days |
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| 9:00-9:45am |
Keynote Panel: • Room: Key West [Panel:] The Role of the Network (Part 1) Jessica Breslav (Commission Junction), Tony Nelan (Google Affiliate Network), Brian Littleton (ShareASale), Kevin Edwards (Affiliate Window), Todd Crawford (Impact Radius, Scott Allan (LinkShare) – moderated by Robert Glazer (Acceleration Partners) |
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| 9:45-10:15am | Networking/Exhibit Hall • Room: Global Ballroom | |
| 10:15-11:00am |
Keynote Panel: [Panel:] The Role of the Network (Part 2) • Room: Key West Jessica Breslav (Commission Junction), Tony Nelan (Google Affiliate Network), Brian Littleton (ShareASale), Kevin Edwards (Affiliate Window), Todd Crawford (Impact Radius), Scott Allan (LinkShare) – moderated by Robert Glazer (Acceleration Partners) |
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| Track 1 • Room: Key West | Track 2 • Coral Springs/Plantation | |
| 11:15am-12:00pm | Bring ‘Em Back! 15 Ways to Bolster Affiliate Relationships with Email Hunter Boyle, Sr Business Development Manager, Aweber |
Affiliate Competitive Insights Lori Weiman, CEO, The Search Monitor |
| 12:00-1:00pm | Lunch • Room: Global Ballroom | |
| 1:00-1:45pm | Beyond the Usual Suspects: How Top Retailers Turned Their Affiliate Programs Into Powerful Salesforces Robert Glazer, Founder & Managing Partner, Acceleration Partners |
Social Media Strategies for Marketing through Affiliates Dina Riccobono, Affiliate Manager, Crush Ads, Stephanie Lichtenstein, President & Founder, Micro Media Marketing |
| 2:00-2:45pm | M-commerce in the Performance Marketing Channel Kevin Edwards, Strategy Director, Affiliate Window |
Stop Managing Like A Merchant, and Manage Like an Affiliate Daniel Feinberg, Affiliate Manager, GTO Management |
| 2:45-3:15pm | Networking/Exhibit Hall • Room: Global Ballroom | |
| 3:15-4:00pm | The Rapidly Changing World of Tracking Peter Hamilton, Partner & CMO, HasOffers |
New & Improved Best Practices to Take Your Performance Marketing Channels to the Next Level Todd Crawford, Co-Founder, Impact Radius |
| 4:15-5:00pm | Multi-Touch Attribution & Its Effect on the Affiliate Marketing Industry Chris Brinkworth, VP Industry Solutions, TagMan |
The Value of Affiliate Marketing in Today’s Multi-Channel World Lisa Erlich, Manager of Training & Educaton, Rakuten LinkShare |
| 5:10-5:55pm |
Afternoon Keynote: • Room: Key West Building a Brand When No One Cares Who You Are Brad Geddes, Founder, CertifiedKnowledge.org |
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| 5:55-6:00pm |
Closing Wrap-Up: Geno Prussakov, Chair, Affiliate Management Days |
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