Full Agenda – Tuesday, October 9th
8:00-8:55am • Room: Grand/Global Ballroom Foyer
Registration & Breakfast
8:55-9:00am • Room: Key West
Welcome Remarks:
Geno Prussakov, Chair, Affiliate Management Days
Keynote
Navigating Big Issues
Rebecca Madigan, Executive Director, Performance Marketing Association
Rebecca Madigan of the PMA gives you a big picture look at the value of compliance, education, managing your CEO’s expectations, attribution, and why you need to think big in order to promote growth in your program.
9:45-10:15am • Room: Global Ballroom
Networking/Exhibit Hall
10:15-11:00am • Track 1 • Room: Key West
Affiliate Program Startup Hurdles:
What I learned launching 3 Affiliate Programs at Once
Taylor Barr, Arbiter of Affiliates (and Partnerships), A Small Orange
This Case Study Presentation is for OPM’s or Merchant Affiliate Program Managers that want to avoid some of the nasty errors one makes when launching an Affiliate Program(s). As an Affiliate Manager starting a new program, do you have a fear that your new launch will be a total bust? That you are going to completely bomb and you will attract NO affiliates?
In this case study presentation, Taylor will share key insights from what he’s learned launching three web hosting company’s affiliate program in one Quarter and will cover:
- Fear of “the start”: proper planning & strategy
- Right sizing tips for Affiliate software selection
- Tracking snafu; Getting affiliate tracking straightened out
- Pre-launch and post launch activities to motivate affiliates
Join Taylor as he divulges the wins and losses he experienced that will hopefully help you with your next affiliate program launch.
10:15-11:00am • Track 2 • Room: Coral Springs/Plantation
Building an In-House Affiliate Program:
Top 10 Things to Consider
Joanna Lord, VP of Growth Marketing, SEOmoz
On this panel, Joanna will be covering the Top 10 Things to Think About When Building an In-House Affiliate Program. She will walk through best practices for assessing goals, evaluating resources, management options, and more. If you are looking to build out an in-house program. This is one session not to miss!
11:15am-12:00pm • Track 1 • Room: Key West
Advanced Affiliate Recruitment Techniques
Mike Nunez, Co-Founder, AffiliateManager.com
This session will focus on advanced techniques not often leveraged, but very effective when applied.
11:15am-12:00pm • Track 2 • Room: Coral Springs/Plantation
FTC and State AG Actions vs. Affiliates and Merchants
Thomas Cohn, Partner, LeClair Ryan
Thomas will present a case study of recent FTC and state AG actions vs. affiliates and merchants as well as how to comply with consumer laws and avoid regulatory scrutiny.
12:00-1:00pm
Lunch
1:00-1:45pm • Track 1 • Room: Key West
Engaging Affiliates Around Special Promotions
Carolyn Kmet, VP of Performance Marketing, All Inclusive Marketing and former Director of Affiliate Marketing, Groupon
With hundreds to thousands of affiliates in your program, getting them all coordinated around a single promotion can be like herding unicorns. In this session, we will explore several successful affiliate promotions and determine how to apply those best practices to your own channel.
1:00-1:45pm • Track 2 • Room: Coral Springs/Plantation
Insight & Statistics Behind Affiliate Fraud
Jessica Lopez, COO, Fraudlogix
In this session, Jessica will explore
- What exactly is affiliate fraud?
- How is the fraud perpetrated?
- what makes for a good target in the mind of a rogue affiliate?
- What is the true extent of affiliate fraud? (detailed proprietary statistics)
- What is the impact of affiliate fraud on an advertiser? (actual dollar cost)
- Steps an advertiser can take to reduce fraud (non-promotional info)
2:00-2:45pm • Track 1 • Room: Key West
Rapid Fire – Live Landing Page Critiques
Tim Ash, CEO, SiteTuners
Stop repelling your super-affiliates. Bring your most valuable pages to conversion rate optimization expert Tim Ash for a brutally-honest rapid-fire review (or simply watch as others get their pages critiqued). Tim will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.
2:00-2:45pm • Track 2 • Room: Coral Springs/Plantation
Developing, Implementing, Changing and Enforcing an Affiliate Paid Search Policy
David Naffziger, CEO, BrandVerity
An advertiser’s paid search policy impacts multiple departments within a company and usually involves multiple stakeholders. David will discuss a wide range of considerations for establishing tactical approaches commonly used by advertisers. David will then walk through best practices for implementing and/or changing policies, with a particular focus on managing affiliate expectations through the sometimes rocky transition period. Finally, David will review approaches to enforcement, identifying situations where transgressors can be reformed and where the relationships should be ended.
2:45-3:15pm
Networking/Exhibit Hall
3:15-4:00pm • Track 1 • Room: Key West
Revisiting Innovations in the Affiliate Marketplace
Ali Pasha, Product Manager, Google
This talk will discuss new trends and innovations in the affiliate marketplace. Building on an earlier talk on trends and innovation, given at AM Days SF, the focus on this talk will continue to be on social, mobile and commerce. We’ll continue to focus on social, mobile and commerce. We’ll look at how the dynamics of the industry have changed and what we’ve learned in the last six months.
3:15-4:00pm • Track 2 • Room: Coral Springs/Plantation
Mirror, Mirror on the Wall – Who is the Smartest Affiliate Fraudster of Them All?
Wesley Brandi, Founder, iPensatori
In this presentation, Wesley Brandi will cover some of the more interesting affiliate fraud encountered over the last year. We will discuss the basics of affiliate fraud in addition to taking a look at a trend that is on the rise: hack-based cookie-stuffing. Whilst light technical expertise is a plus, Wesley will strive to keep the concepts simple so everyone can attend.
4:15-5:00pm • Track 1 • Room: Key West
[Panel:] Affiliate Automation Tools:
Your Questions. Answered
Oliver Roup, CEO & Founder, VigLink
Ashish Pandey, VP Product & Marketing, PopShops
Scott Allan, Senior Vice President, Global Marketing, LinkShare
Shauna Miller, Founder & CEO, Penny Chic
Affiliate marketing automation tools, including platforms for easy access to data feeds, coupon creation, automatic link affiliation, and automatic link insertion, are loved by some, but viewed with a skeptical eye by others. In this panel discussion, publishers, networks, and the tool providers themselves dive into the role these technologies serve, potential pitfalls, and potential upside.
4:15-5:00pm • Track 2 • Room: Coral Springs/Plantation
Introducing New Affiliate Tools into a Legacy Affiliate Program
Rick Gardiner, CEO, Gardiner Media Group
Your existing affiliates can be the best resource to figure out ways to drive incremental revenue in a mature affiliate program by addressing their challenges. This session explores how to leverage the knowledge/experience of your existing affiliates to create a comprehensive affiliate toolkit for your program. This includes tactics to poll your existing affiliate base, creating new affiliate tools that leverage emerging technologies/platforms, and solving core issues/challenges.
Keynote
Search, Affiliates and the Future of Personal Computing
David Szetela, Author, Speaker and Consultant
The Future will be here sooner than you think! The pace of technological change is accelerating, and personal computing is rapidly evolving. Will people still be “searching” five years from now? Will web sites become obsolete? Hear how you can anticipate coming paradigm shifts that could threaten the way you do business through affiliates — or supercharge it. Learn what you should start changing NOW!
5:50-7:30pm • Room: Global Ballroom
Reception / Exhibits
Full Agenda – Wednesday, October 10th
8:00-8:55am • Room: Grand/Global Ballroom Foyer
Registration & Breakfast
8:55-9:00am • Room: Key West
Morning remarks:
Geno Prussakov, Chair, Affiliate Management Days
Keynote Panel:
The Role of the Network (Part 1)
Jessica Breslav, Director Client Development, Commission Junction
Tony Nelan, Head of Account Management, Google Affiliate Network
Brian Littleton, Founder & CEO, ShareASale
Kevin Edwards, Strategy Director, Affiliate Window
Todd Crawford, Co-Founder, Impact Radius
Scott Allan, Senior Vice President, Global Marketing, LinkShare
moderated by Robert Glazer, Founder & Managing Partner, Acceleration Partners
Affiliate networks have evolved to play many different roles over the years and are a key partner for both merchants and affiliates. Panelists from different networks will discuss what role the network should play in areas such as affiliate screening, fraud monitoring, program management and more.
9:45-10:15am • Room: Global Ballroom
Networking/Exhibit Hall
Keynote Panel:
The Role of the Network (Part 2)
Jessica Breslav, Director Client Development, Commission Junction
Tony Nelan, Head of Account Management, Google Affiliate Network
Brian Littleton, Founder & CEO, ShareASale
Kevin Edwards, Strategy Director, Affiliate Window
Todd Crawford, Co-Founder, Impact Radius
Scott Allan, Senior Vice President, Global Marketing, LinkShare
moderated by Robert Glazer, Founder & Managing Partner, Acceleration Partners
Affiliate networks have evolved to play many different roles over the years and are a key partner for both merchants and affiliates. Panelists from different networks will discuss what role the network should play in areas such as affiliate screening, fraud monitoring, program management and more.
11:15am-12:00pm • Track 1 • Room: Key West
Bring ‘Em Back! 15 Ways to Bolster Affiliate Relationships with Email
Hunter Boyle, Senior Business Development Manager, AWeber
Have you seen open and click rates with your affiliates declining? Are your email lists not growing or as active as they used to be? You’re not alone — but there are ways to improve your email relationships with affiliates.
This interactive session will cover 15 ways to tackle decreasing engagement and improve your affiliate relationships. We’ll explore real-world examples and ideas you can implement quickly to breathe new life into your email initiatives with affiliates, including newsletters, special promos and more. Plus, have your specific questions answered in the Q&A segment.
11:15am-12:00pm • Track 2 • Room: Coral Springs/Plantation
Affiliate Competitive Insights
Lori Weiman, CEO, The Search Monitor
Competitive Intelligence data is necessary for developing a strong affiliate program. This session will review affiliate competitive insights regarding market share, ad copy, and ranking strategies as it relates to paid and organic search, mobile search and social media. Find out how to use intelligence to strengthen the market presence of your affiliate program, to benchmark your program against the strengths and weaknesses of your competition, data mine for affiliate recruitment by identifying new opportunities with affiliates who are excellent marketers and which affiliates to avoid for fraudulent reasons, and to forge partnerships with affiliates to promote a stronger brand presence and ultimately drive more sales to the advertiser and less to the competition.
You will learn:
- Identifying market opportunities e.g. keywords or promotions where affiliates can be more effective for you
- Benchmark yourself versus your competitors to evaluate the strength of your own affiliate program i.e. prove internally that you are doing a great job or identify opportunities where you could be more successful
- Techniques to identify affiliates to recruit into your program
- Strategic practices to forge alliances with affiliates to protect your brand on paid search
12:00-1:00pm
Lunch
1:00-1:45pm • Track 1 • Room: Key West
Beyond the Usual Suspects: How Top Retailers Turned Their Affiliate Programs Into Powerful Salesforces
Robert Glazer, Founder and Managing Director, Acceleration Partners
Investment in affiliate marketing, now one of the fastest growing segments of online commerce, is poised to skyrocket in 2012 thanks, in part, to its pay-for-performance role in online marketing budgets. But, more often than not, retailers are barely scratching the surface when it comes to tapping into a strong affiliates potential. Still relying on old promises claiming affiliate programs deliver easy incremental revenue, many marketers have left their affiliate programs on auto-pilot, and don’t realize they’re losing money on its existence rather than significantly adding to the bottom line. How can retailers re-ignite their affiliate marketing programs? What are the most effective ways to work with affiliates to ensure they’re delivering top value? Robert Glazer, founder of Acceleration Partners, has direct experience creating and managing some of the industry’s most successful affiliate programs, including the Tiny Prints program, one of the industry’s top-performing affiliate programs, as well as programs for Blurb, Layla Grace, and One King¹s Lane. Robert will offer case study details on how these retailers built their program, plus address the following:
- Why affiliates require the same treatment as a sales team, and how to do it
- What is a value-add affiliate, and how to find them
- How to identify – and avoid – low performing affiliates and fraud
- Creating incentives that empower strong affiliates to perform even better
1:00-1:45pm • Track 2 • Room: Coral Springs/Plantation
Social Media Strategies for Marketing through Affiliates
Dina Riccobono, Affiliate Manager, Crush Ads
Stephanie Lichtenstein, President & Founder, Micro Media Marketing
This dual presentation will provide an in-depth look at how to develop successful affiliate social media campaigns including offer selection, selecting a target market, content creation and stats analysis.
2:00-2:45pm • Track 1 • Room: Key West
M-commerce in the Performance Marketing Channel
Kevin Edwards, Strategy Director, Affiliate Window
The presentation will be targeted towards anyone interested in affiliate or performance based marketing and who is interested in how mobile will shape the channel over the coming years. If someone is currently running an affiliate programme but hasn¹t yet considered mobile marketing then the presentation will set out to provide them with a guide about the key things they should be thinking about.
It should also appeal to anyone who is developing consumer facing or enriching mobile technology but is unsure about how to go about monetising it or bringing it to a wider audience.
Bullet points of Presentation:
-
Mobile trends within the performance channel including:
- Traffic from individual devices (including tablets)
- Conversion rates and basket size data
- Which sectors and advertisers are winning
- How incentivization is shaping the channel
- How advertisers are missing out on sales by failing to launch their mobile propositions properly
- The challenges we face in reaching critical mass
- What advertisers need to do to future proof themselves for the inexorable rise of mobile consumers
- How mobile isn¹t one channel: it¹s multi-channel
The presentation will look at a few advertisers who are driving innovation in the space including those who are using mobile to drive promotions and customers in-store. Some potential examples may include Debenhams and Sky, who have invested heavily in mobile affiliate marketing.
2:00-2:45pm • Track 2 • Room: Coral Springs/Plantation
Stop Managing Like A Merchant, and Manage Like an Affiliate
Daniel Feinberg, Affiliate Manager, GTO Management
These days its all too common to hear the following words come out of the mouth of an affiliate manager, or from a merchant: How come my affiliates are not responding to emails/phone calls etc., I want to build a relationship with them?! How come my activation is so low? How can I attract more affiliates? Could it be that you are managing your program solely from your point of view, and not from the affiliates point of view? In this session learn what affiliates really want from affiliate managers, and how to really connect with your affiliates and build a profitable relationship.
2:45-3:15pm • Room: Grand Ballroom
Networking/Exhibit Hall
3:15-4:00pm • Track 1 • Room: Key West
The Rapidly Changing World of Tracking
Peter Hamilton, Partner/CMO, HasOffers
With mobile growing rapidly, cookie laws passing, and Do-Not-Track agendas spreading, affiliate marketing is likely to undergo massive change over the coming year. Listen to growing trends in tracking regulations around the world and come away with actionable steps to limit your liability. Learn of the latest tracking technologies and user experiences to improve your ability to react to changing economies, user behavior, and web capable devices.
3:15-4:00pm • Track 2 • Room: Coral Springs/Plantation
New & improved best practices to take your performance marketing channels to the next level
Todd Crawford, Co-Founder, Impact Radius
Learn how to establish the right KPI’s, understand which metrics matter, and leverage advanced reporting to make the most informed decisions. Out with the old and in with the new! Reporting capabilities and technologies have advanced and you need to understand these changes to be competitive. Todd will also show you how to extend the principles of performance marketing into more channels to drive more cost-effective results.
4:15-5:00pm • Track 1 • Room: Key West
Multi-Touch Attribution and It¹s Effect on the Affiliate Marketing Industry
Chris Brinkworth, VP Industry Solutions, TagMan
Retailers across the globe rely on a number of reporting vendors to track and pinpoint which of their online channels lead to incremental sales. These disparate reports include display ads, affiliate programs, paid and organic search. Tracking and rewarding the true combined path¹ to a sale for every customer can be quite a challenge– especially if marketers don¹t have one single solution that helps identify which ad channels have the biggest impact on closing the sale.
While agnostic third party reporting tools can now demonstrate where you are paying affiliates to drive incremental or non-incremental conversions, how to approach this conversation with networks and vendors is critical to your relationships and future success.
Listen to TagMan Chief Revenue Officer Nancy Marzouk discuss key challenges facing the industry and how to better streamline and optimize your campaigns, marketing spend and vendor management.
4:15-5:00pm • Track 2 • Room: Coral Springs/Plantation
The Value of Affiliate Marketing in Today’s Multi-Channel World
Lisa Erlich, Manager of Training and Education, Rakuten LinkShare
In this session, attendees will learn why Affiliate Marketing remains one of the top acquisition channels for online retailers. New research commissioned by Rakuten LinkShare in partnership with Forrester Research, explores the direct and indirect value of Affiliate Marketing and the value of consumers acquired through this channel. Learn why innovation in the Affiliate Marketing industry continues to create opportunities for retailers while creating value for shoppers.
5:10-5:55am Room: Key West
Keynote
Building Your Brand When No One Cares Who You Are
Brad Geddes, Founder, Certified Knowledge
Many business make their living selling other companies brands. When you use a shopping cart template and manufacturer descriptions; the only place you can compete is on price and service. This leaves you competing on low margins and few other value propositions. If customers only buy from you because of your price – not because of who you are – your brand; then this keynote is for you.
Learn how to break out of this trap and build a brand for your business. Find out how to get customers to care about your business. When customers care; they become more loyal and this allows you to have greater flexibility in growing your business.
5:55-6:00pm
Closing Wrap-Up:
Geno Prussakov, Chair, Affiliate Management Days