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Agenda

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Pre-Conference Workshop: Monday, May 12, 2014
1:00-4:30pm Half Day Workshop
Advertiser’s Crash Course in Affiliate Marketing

[speaker firstname=”Geno” lastname=”Prussakov”]

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Day 1, Tuesday, May 13, 2014
8:30-9:00am Registration & Networking Coffee
9:00-9:15am Conference Chair Welcome Remarks

[speaker firstname=”Geno” lastname=”Prussakov”]

9:15-10:15am KEYNOTE PANEL

“The Future of Affiliate Marketing”

[speaker firstname=”Duncan” lastname=”Popham”] (Moderator)
[speaker firstname=”Kevin” lastname=”Edwards”] [speaker firstname=”Dan” lastname=”Cohen”] [speaker firstname=”Helen” lastname=”Southgate”] [speaker firstname=”Florian” lastname=”Gramshammer”] [speaker firstname=”Stephen” lastname=”Kerin”]

10:15-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

“Omni-Channel Marketing in the Affiliate Space”

[speaker firstname=”Owen” lastname=”Hancock”] [speaker firstname=”Richard” lastname=”Lane”]

11:30-12:15pm

“Challenges in Affiliate Marketing Measurement”

[speaker firstname=”Anastasia” lastname=”Mariussen”]

12:15-1:15pm Lunch
1:15-2:00pm

“It’s Behind You! Finding the Value of Affiliate Marketing Behind Last Click”

[speaker firstname=”Sandra” lastname=”McDill”]

2:00-2:45pm GENERAL SESSION – PANEL DISCUSSION

“Understanding Your Affiliates: Getting the Most from Different Publisher Types”

[speaker firstname=”Duncan” lastname=”Popham”] (Moderator)
[speaker firstname=”Graham” lastname=”Jenner”] [speaker firstname=”Yasmeen” lastname=”Lubbock”] [speaker firstname=”Marie-Louise” lastname=”Abretti”] [speaker firstname=”George” lastname=”Bett”] [speaker firstname=”Jim” lastname=”Banks”]

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

“Work With Networks or Opt For an In-house Affiliate Program?”

[speaker firstname=”Johan” lastname=”Zammit”]

4:00-4:45pm

“The Power of Mobile is in Bridging the Online and Offline World”

[speaker firstname=”Dan” lastname=”Cohen”]

4:45-5:30pm

“Affiliate Retention Campaigns: Don’t Let Affiliates Leave Your Program”

[speaker firstname=”Cristian” lastname=”Miculi”]

5:30pm Networking Reception

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Day 2, Wednesday, May 14, 2014
8:30-9:10am Registration & Networking Coffee
9:10-9:15am Conference Chair Morning Remarks

[speaker firstname=”Geno” lastname=”Prussakov”]

9:15-10:00am GENERAL SESSION – PANEL DISCUSSION

“Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.”

[speaker firstname=”Robert” lastname=”Glazer”] (Moderator)
[speaker firstname=”Oliver” lastname=”Deighton”] [speaker firstname=”Gavin” lastname=”Male”] [speaker firstname=”Oliver” lastname=”Jones”] [speaker firstname=”Sam” lastname=”Engel”]

10:00-10:05am Lightning Sponsor Presentations
10:05-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

“What It Takes To Optimize Your Digital Spend On A Global Scale”

[speaker firstname=”Paul” lastname=”Wright”] [speaker firstname=”Stephanie” lastname=”Small”]

11:30-12:15pm

“The Birth of Multi-Attribution”

[speaker firstname=”Simon” lastname=”Hofmeister”]

12:15-1:15pm Lunch
1:15-2:00pm

“Affiliate Marketing in Emerging Markets – 1 Million Conversions Later”

[speaker firstname=”Dorin” lastname=”Boerescu”]

2:00-2:45pm

“Affiliate Marketing: The Long and the Short of it”

[speaker firstname=”Daniel” lastname=”Lancioni”]

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

“Paid Affiliates Are Happy Affiliates”

[speaker firstname=”Chen” lastname=”Amit”]

4:00-4:05pm Conference Chair Closing Remarks

[speaker firstname=”Geno” lastname=”Prussakov”]

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