Agenda London 2013

Day 1, Wednesday, May 15, 2013
8:30-9:00am	Registration & Networking Coffee
9:00-9:15am	Conference Chair Welcome Remarks [speaker firstname=”Geno” lastname=”Prussakov”]
9:15-10:00am	KEYNOTE Leveraging Voucher & Cashback Publishers – The New Rules of Engagement [speaker firstname=”Matthew” lastname=”Wood”]
10:00-10:45am	Exhibits & Morning Coffee Break
10:45-11:30am	UK Online Performance Marketing: Behind the Numbers of IAB / PwC 2013 Study [speaker firstname=”Clare” lastname=”O’Brien”]
11:30-12:15pm	The Art of Integration: Complementing Advertising Campaigns with Affiliate Programs [speaker firstname=”John” lastname=”Coulson”] [speaker firstname=”Andrew” lastname=”Firmin”]
12:15-1:15pm	Lunch
1:15-2:00pm	Affiliates and Attribution – Friends not Foe [speaker firstname=”Sandra” lastname=”McDill”]
2:00-2:45pm	GENERAL SESSION – PANEL DISCUSSION What Affiliates Actually Want & What You Can Forget [speaker firstname=”Adam” lastname=”Riemer”] (moderator) [speaker firstname=”Graham” lastname=”Jenner”] [speaker firstname=”Jim” lastname=”Banks”] [speaker firstname=”Julia” lastname=”Stent”]
2:45-3:15pm	Exhibits & Afternoon Break
3:15-4:00pm	Implementing & Optimising Email by Affiliates [speaker firstname=”Suzanna” lastname=”Chaplin”] [speaker firstname=”Warrick” lastname=”Lambert”]
4:15-5:00pm	Take-Out Tests, Attribution Modeling & Affiliate Marketing [speaker firstname=”Steve” lastname=”Jackson”]
5:00-5:45pm	Are Your Affiliates Adding Value? [speaker firstname=”Adam” lastname=”Riemer”]
5:45-6:45pm	Networking Reception

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Day 2, Thursday, May 16, 2013
8:30-9:10am	Registration & Networking Coffee
9:10-9:15am	Conference Chair Welcome Remarks [speaker firstname=”Geno” lastname=”Prussakov”]
9:15-10:15am	KEYNOTE The Role of the Affiliate Network [speaker firstname=”Duncan” lastname=”Popham”] (Moderator) [speaker firstname=”Kevin” lastname=”Edwards”] [speaker firstname=”Florian” lastname=”Gramshammer”] [speaker firstname=”Helen” lastname=”Southgate”] [speaker firstname=”Dan” lastname=”Cohen”] [speaker firstname=”Carla” lastname=”Arrindell”]
10:15-10:45am	Exhibits & Morning Coffee Break
10:45-11:30am	The State of Affiliate Marketing: Budgets, Trends & Challenges [speaker firstname=”Andrew” lastname=”Warren-Payne”]
11:30-12:15pm	How Advertisers Use Data to Understand & Optimise the Performance Channel [speaker firstname=”Simon” lastname=”Hofmeister”]
12:15-1:15pm	Lunch
1:15-2:00pm	Affiliate Management Principles: Driving Publisher Engagement [speaker firstname=”Ed” lastname=”Lovelock”] [speaker firstname=”Graham” lastname=”Jenner”]
2:00-2:45pm	Gamifying Affiliate Management [speaker firstname=”Dorin” lastname=”Boerescu”]
2:45-3:15pm	Exhibits & Afternoon Break
3:15-4:00pm	Ringing Up the Right Mobile Ad Strategy in the Performance Marketing World [speaker firstname=”Jason” lastname=”Spievak”]
4:00-4:45pm	Peculiarities & Specifics of Affiliate Marketing in Russia & Eastern Europe [speaker firstname=”Alexander” lastname=”Polyakov”]
4:45-5:30pm	How to Launch & Manage an M-affiliate Programme [speaker firstname=”Neil” lastname=”Ranatunga”]
5:30-5:45pm	Conference Chair Closing Remarks [speaker firstname=”Geno” lastname=”Prussakov”]