Agenda

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Pre-Conference Workshop: Monday, May 12, 2014

1:00-4:30pm

Half Day Workshop
Advertiser’s Crash Course in Affiliate Marketing

[speaker firstname=”Geno” lastname=”Prussakov”]

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Day 1, Tuesday, May 13, 2014
8:30-9:00am	Registration & Networking Coffee
9:00-9:15am	Conference Chair Welcome Remarks [speaker firstname=”Geno” lastname=”Prussakov”]
9:15-10:15am	KEYNOTE PANEL “The Future of Affiliate Marketing” [speaker firstname=”Duncan” lastname=”Popham”] (Moderator) [speaker firstname=”Kevin” lastname=”Edwards”] [speaker firstname=”Dan” lastname=”Cohen”] [speaker firstname=”Helen” lastname=”Southgate”] [speaker firstname=”Florian” lastname=”Gramshammer”] [speaker firstname=”Stephen” lastname=”Kerin”]
10:15-10:45am	Exhibits & Morning Coffee Break
10:45-11:30am	“Omni-Channel Marketing in the Affiliate Space” [speaker firstname=”Owen” lastname=”Hancock”] [speaker firstname=”Richard” lastname=”Lane”]
11:30-12:15pm	“Challenges in Affiliate Marketing Measurement” [speaker firstname=”Anastasia” lastname=”Mariussen”]
12:15-1:15pm	Lunch
1:15-2:00pm	“It’s Behind You! Finding the Value of Affiliate Marketing Behind Last Click” [speaker firstname=”Sandra” lastname=”McDill”]
2:00-2:45pm	GENERAL SESSION – PANEL DISCUSSION “Understanding Your Affiliates: Getting the Most from Different Publisher Types” [speaker firstname=”Duncan” lastname=”Popham”] (Moderator) [speaker firstname=”Graham” lastname=”Jenner”] [speaker firstname=”Yasmeen” lastname=”Lubbock”] [speaker firstname=”Marie-Louise” lastname=”Abretti”] [speaker firstname=”George” lastname=”Bett”] [speaker firstname=”Jim” lastname=”Banks”]
2:45-3:15pm	Exhibits & Afternoon Break
3:15-4:00pm	“Work With Networks or Opt For an In-house Affiliate Program?” [speaker firstname=”Johan” lastname=”Zammit”]
4:00-4:45pm	“The Power of Mobile is in Bridging the Online and Offline World” [speaker firstname=”Dan” lastname=”Cohen”]
4:45-5:30pm	“Affiliate Retention Campaigns: Don’t Let Affiliates Leave Your Program” [speaker firstname=”Cristian” lastname=”Miculi”]
5:30pm	Networking Reception

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Day 2, Wednesday, May 14, 2014
8:30-9:10am	Registration & Networking Coffee
9:10-9:15am	Conference Chair Morning Remarks [speaker firstname=”Geno” lastname=”Prussakov”]
9:15-10:00am	GENERAL SESSION – PANEL DISCUSSION “Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.” [speaker firstname=”Robert” lastname=”Glazer”] (Moderator) [speaker firstname=”Oliver” lastname=”Deighton”] [speaker firstname=”Gavin” lastname=”Male”] [speaker firstname=”Oliver” lastname=”Jones”] [speaker firstname=”Sam” lastname=”Engel”]
10:00-10:05am	Lightning Sponsor Presentations
10:05-10:45am	Exhibits & Morning Coffee Break
10:45-11:30am	“What It Takes To Optimize Your Digital Spend On A Global Scale” [speaker firstname=”Paul” lastname=”Wright”] [speaker firstname=”Stephanie” lastname=”Small”]
11:30-12:15pm	“The Birth of Multi-Attribution” [speaker firstname=”Simon” lastname=”Hofmeister”]
12:15-1:15pm	Lunch
1:15-2:00pm	“Affiliate Marketing in Emerging Markets – 1 Million Conversions Later” [speaker firstname=”Dorin” lastname=”Boerescu”]
2:00-2:45pm	“Affiliate Marketing: The Long and the Short of it” [speaker firstname=”Daniel” lastname=”Lancioni”]
2:45-3:15pm	Exhibits & Afternoon Break
3:15-4:00pm	“Paid Affiliates Are Happy Affiliates” [speaker firstname=”Chen” lastname=”Amit”]
4:00-4:05pm	Conference Chair Closing Remarks [speaker firstname=”Geno” lastname=”Prussakov”]