MAY 15-17, 2018 • LAS VEGAS, USA

Conference Agenda

Day 1, Tuesday, May 16, 2017


7:30-8:30am

Registration • Room: Grand Assembly

8:00-8:30am

Networking Breakfast • Room: Salon 15

8:30-8:45am

Conference Chair Opening Remarks • Room: Salon 10-12

Geno Prussakov
Conference Chair, Affiliate Management Days


8:45-9:30am

Keynote
Win the Comparison, Win the Wallet • Room: Salon 10-12

History has proven that successful performance marketers have had to evolve and quickly adapt to the ever-changing, consumer landscape, or risk extinction. Performance marketing navigated the early days of the Internet followed by the dot.com bust, a myriad of “Google Dances” and most recently, the recession. Not only did winners emerge and create a template of success, but the winners are earning bigger rewards than ever before. What does it take to win as the digital natives of the Millennial Generation come of age and into bigger pocketbooks and consumer technology becomes increasingly sophisticated? Join Kerri as she speaks to winning today’s consumer and their wallet.

Kerri Pollard
Chief Revenue Officer, Honey


9:30-9:50am

Diamond Sponsor Presentation
Bridging the Innovation Divide: Tips for Becoming a Customer-Driven Organization • Room: Salon 10-12

PepperJam

Inspired by his own personal and professional challenges, Greg Shepard has spent over 20 years starting and building companies in the affiliate marketing space, taking them from small product building companies to global problem solving organizations. Marketers and industry leaders will learn how they too can leverage personal experiences to build a collaborative, human culture that leaves behind the IT mindset to transform into an agile, customer driven organization.

Greg Shepard
Chief Strategy Officer, Pepperjam

9:50-10:15am

Exhibits & Morning Coffee Break • Room: Salon 15

TRACKS

TRACK 1 • Room: Salon 10-12

TRACK 2 • Room: Salon 13-14

10:15-11:00am

Proactive Program Management: 16 Strategies to Success

Maximizing a program’s success involves employing a wide variety of strategies in every aspect of management, from capitalizing on the latest technical advances to managing affiliate churn and everything in between. This session includes proven techniques for metrics analysis, removing roadblocks to affiliate growth, identifying competitive threats, and expanding to international markets presented by two award-winning industry veterans.

Jeannine CrooksJeannine Crooks, Client Services Manager, Awin

John LoBruttoJohn LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web

Identifying Your Affiliates – Thinking Outside the Box

This session will present a comparative analysis of differential recruitment techniques across three sectors:

  1. Web Hosting
  2. Fashion
  3. Surveys

Each is based on a case study using live examples of finding, recruiting and engaging affiliates across the different sectors. Chris will examine the different affiliate profiles in each area and the benefits of identifying and engaging affiliates outside your immediate sector to grow your program.

Chris TradgettChris Tradgett, Director, Publisher Discovery

11:05-11:50am

Growing Your Affiliate Program with Performance Partnerships

The future of affiliate marketing is no longer limited to the traditional players. New partners have come into the mix that are shaping the affiliate channel. Brands are developing and managing strategic, large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. These partnerships are based on Cost Per Action (CPA) payout tied to advertiser goals, some risk taking by the publisher and centralized reporting, automatic payments and a standardized operating framework. Robert Glazer will explain the best ways to develop performance partnerships and how effective they can be for growing your business.

Robert GlazerRobert Glazer, Founder and Managing Director, Acceleration Partners

Optimizing Your Affiliates: How to Get Them To Drive Commerce

The problem on today’s marketers minds is not about awareness – it is about conversion. While affiliate marketing efforts may be seen, they’re often not being bought, leaving us all with the same question: How can our efforts result in more clicks, and more importantly, sales? By optimizing affiliates and bringing commerce to where consumers want to be – directly within the affiliate content itself.

In this session, Oliver Roup, an expert in content-driven commerce with 15+ years experience in the space, will share the five proven practices for affiliate marketers to create friction-less experiences for consumers, resulting in more commerce, increased engagement and stronger brand loyalty.

liver RoupOliver Roup, Founder & CEO, VigLink

11:50am-12:00pm

Gold Sponsor Presentations • Room: Salon 10-12

12:00-1:00pm
Birds-of-a-Feather – Lunch with Speakers in the Exhibit Hall

Room: Salon 15

1:00-1:45pm

The Commission Splitting Conundrum

Many affiliate managers want to fairly compensate their affiliates for the efforts they contribute beyond last click. The question is what is the best method to accurately and fairly determine how commissions should be split between multiple affiliates involved in a transaction? Todd will walk you through the pros and cons of the various solutions for splitting commissions to help you determine if you a) should even consider it or b) how best to go about doing it.

Todd_CrawfordTodd Crawford, Co-Founder, Impact Radius

How to Build Global Awareness for Your Affiliate Program

It’s a World Wide Web, but has your program really gone global? To succeed you need to promote, but working with different regions can have its challenges. Learn how to meet the needs of different affiliate types, how to handle localization and how to effectively use email, video and social media to get the word out. Plus, get special tips on how to expand your program with a very small budget.

Victoria GalperinaVictoria Galperina, Head of Affiliate Marketing, SEMrush


1:55-2:40pm
GENERAL SESSION – PANEL DISCUSSION • Room: Salon 10-12

Affiliate Managers Super Panel – Hot Topics in Affiliate Management

Join our panel of distinguished affiliate managers from a variety of backgrounds including an in-house manager, a large OPM, and a boutique agency as we discuss important everyday topics in affiliate management as well as some hot topics. Some of the topics covered will include: affiliate vetting, coupon and loyalty/cashback affiliate payment strategies, affiliate recruiting, working with online influencers and content producers, attribution, multi-network programs, FTC compliance, favorite tools, and more; as well as questions from the audience.

Wade_TonkinWade Tonkin, Affiliate Manager, Fanatics, Inc.

Greg HoffmanGreg Hoffman, CEO, Apogee

Maryellen GaraskyMaryellen Garasky, Affiliate Manager, Jane.com

Lisette HowardLisette Howard, Director of Client Services, Performance, Schaaf-PartnerCentric

2:45-3:15pm

Exhibits & Afternoon Coffee Break • Room: Salon 15

TRACKS

TRACK 1 • Room: Salon 10-12

TRACK 2 • Room: Salon 13-14

3:15-4:00pm

5 Enemies of Normal That Will Make Your Program Better

Striving to continuously improve is at the core of all industry leaders. As an affiliate manager, it can be a constant challenge to move the needle beyond what’s normal for your program. Whether your goal is to achieve performance from more than 5% of your affiliates, or invest time to identify and initiate the tools that will empower your affiliates to become more effective brand ambassadors – advancing your program is a must if you wish to remain competitive. In this session, you will receive actionable takeaways from five strategies that have proven successful in bettering programs of all sizes.

Tara McCommonsTara McCommons, VP Sales and Marketing LinkConnector Corporation

Migration Matters

Erin Killian will present a case study from a successful program migration to the network & the overall process and best practices that went into the success. Highlight the different types of success you can see from increased revenue performance to engagement with your publisher base. Review best practices we have used in migrating multiple programs, outline the process from beginning to end, while focusing on the key areas to be watched & considered. Highlight all of the benefits attained once migration is complete. In outlining and reviewing all of the steps, we will show how simple & re-engaging a migration can be when operated, planned for, & executed flawlessly.

Tara McCommonsErin Killian, Senior Director, Agency Partner Program, Pepperjam

4:05-4:50pm

Content Affiliate Recruitment, Onboarding and Optimization

Working with content affiliates brings its own set of challenges. Many are inexperienced in affiliate marketing and can be intimidated by network UI’s, unfamiliar with the best tools for their marketing method and afraid to leave their comfort zone. Getting them past their fear and inexperience to the point where they are willing to join a program and engage with it to drive sales can be the difference between a mediocre program and a great one. This session details the tools necessary for efficient and revenue producing recruiting and onboarding of content affiliates. Wade and Stephanie will discuss affiliate education and communication tools. You will walk away with great ideas and techniques for onboarding both small and large content affiliates. The results are improved recruiting, quicker activation, a scalable and repeatable onboarding process and consistent engagement plans for optimal program results. There will be multiple case studies illustrating the effectiveness of these tools in general as well as modifications for specific niches.

Stephanie RobbinsStephanie Robbins, President, Robbins Interactive

Wade TonkinWade Tonkin, Affiliate Manager, Fanatics, Inc.

Traditional & Influencer Affiliate Programs. Understanding the Difference

In this session the differences between a traditional and influencer affiliate programs will be defined. The differences between the partner mix along with KPIs, traffic, performance and resource time involved will be detailed out and discussed in this interactive group session.

Martin MarionMartin Marion, Director of Digital Marketing, iAffiliate Management

5:00-6:30pm

Networking Reception • Room: Salon 15

7:15pm

Dinner with Strangers

Day 2, Wednesday, May 17, 2017


7:30-8:30am

Registration • Room: Grand Assembly

8:00-8:30am

Networking Breakfast • Room: Salon 15

8:30-8:35am

Conference Chair Opening Remarks • Room: Salon 10-12

Geno Prussakov
Conference Chair, Affiliate Management Days


8:35-9:25am
KEYNOTE PANEL (Part 1)
2017 Affiliate State of the Union • Room: Salon 10-12

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator:

Robert Glazer
Founder and Managing Director, Acceleration Partners

Panelists:

Todd Crawford, Co-Founder
Impact Radius

Choots Humphries, Co-President
LinkConnector

Scott Kalbach
Founder & CEO, AvantLink

Brian Littleton
President/CEO, ShareASale

Greg Shepard
Chief Strategy Officer, Pepperjam

Gary Warnes
Vice President, Global Services, Rakuten Marketing

9:25-9:35am

Stretch Break

9:35-10:25am
KEYNOTE PANEL (Part 2)
2017 Affiliate State of the Union • Room: Salon 10-12

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator:

Robert Glazer
Founder and Managing Director, Acceleration Partners

Panelists:

Todd Crawford, Co-Founder
Impact Radius

Choots Humphries, Co-President
LinkConnector

Scott Kalbach
Founder & CEO, AvantLink

Brian Littleton
President/CEO, ShareASale

Greg Shepard
Chief Strategy Officer, Pepperjam

Gary Warnes
Vice President, Global Services, Rakuten Marketing


10:25-10:35am

PMA News and Updates

Long-term PMA member and current Board of Directors member, Todd Crawford will provide a brief overview of the goals and recent developments of the organization ranging from FTC regulations, internet sales tax, and development of an industry-wide survey to determine and promote the value of the affiliate marketing channel.

Todd CrawfordTodd Crawford, Board Member, Performance Marketing Association

10:35-11:15am

Exhibits & Morning Coffee Break • Room: Salon 15

TRACKS

TRACK 1 • Room: Salon 10-12

TRACK 2 • Room: Salon 13-14

11:15am-12:00pm

Why is Cross-Device Tracking so Important and How Can it Help You?

Insight into consumer touch points and devices along the path to conversion has created a brave new world in which to manage and grow affiliate partnerships. This session will include real-life case studies to demonstrate how connecting the dots of consumer behaviors can deliver high value consumers, a better publisher mix, higher ROI and ultimately, a better customer experience. This session will present the key strategies managers should think about when defining their program’s goals with insight into cross-device impact.

Deirdre PetersDeirdre Peters, Product Management, CJ Affiliate by Conversant

Jenny GibsonJenny Gibson, Product Manager, CJ Affiliate by Conversant

Pay Per Call Programs and How They Work

Pay Per Call marketing is ramping very fast in our marketing eco-system, and Brands are quickly realizing that it can be a very important part of the marketing mix. In a society that is ALWAYS on their phone or very much near one, more and more consumers are picking up their phone instead of purchasing online. This part of affiliate and performance marketing is one that is rarely considered, but affiliates see phone numbers on websites and want to know if they can be paid for calls driven to those phone numbers and consumers are engaging with brands this way as well. Matt will review large campaigns that have had success with pay per call and some pro-tips to being successful using this medium.

Matt FraryMatt Frary, Chief of Chaos, SmarterChaos.com

12:00-1:15pm
Birds-of-a-Feather – Lunch with Speakers in the Exhibit Hall

Room: Salon 15

1:15-2:00pm

Building a Diversified Partner Portfolio

Performance Marketing is changing, and the need to build more influencers into a well diversified partner portfolio is becoming a higher priority for many brands today. But how?

In this session, we will discuss best practices, the needs of different groups of performance marketing influencers, and present three case studies outside of the usual coupon and loyalty publishers, to showcase how to engage and grow performance marketing programs with this essential, influential, and highly effective group of partners.

Sarah BundySarah Bundy, Founder & CEO, All Inclusive Marketing

How to Attract & Retain Top Affiliates with a Best-in-Class Payments Experience

Whether its affiliates, publishers or developers in your network, these partners are the key to successfully driving traffic, and they can make or break your network. Making timely commission payments to them is crucial. In fact, remittance strategies can become a competitive advantage. With mass payments come challenges from payout process across multiple currencies and methods and multiple financial institutions, as well as tracking payments and reporting them to the IRS.

Rob IsrachRob Israch, CMO, Tipalti

2:05-2:50pm

Let’s Talk Canada, Australia & International Opportunities You’re Missing

Sure, the affiliate channel is a known quantity in the US, but real growth potential lies in international markets. This session will look at two of those markets, Australia and Canada, and break down why they offer so much opportunity, the important and unforeseen differences when operating in international environments and snapshots of affiliate programs who have seen success after going international.

Chad WaiteChad Waite, Marketing Manager, AvantLink

The 5 Biscuit Wheels to Your Affiliate Marketing Gravy Train

This presentation will teach the five emerging trends and techniques you need to know to be rolling in dough (…and see a return on your affiliate marketing programs).

Cris AngeliniCris Angelini, Senior Business Development Director, UnsubCentral

2:50-3:20pm

Exhibits & Afternoon Coffee Break • Room: Salon 15

3:20-4:05pm

Brand Quality and Compliance

As affiliate marketing has evolved, so have the rules. From properly tagging posts to including disclaimers in a blog, today’s affiliate advertisers and publishers need to be well versed in the latest industry guidelines. In this presentation, attendees will learn ways to monitor their affiliate program and best practices to keep your program compliant.

Jennifer MoorJennifer Moor, Senior Manager, Brand Quality and Regulatory Compliance, Rakuten Marketing

Make the Most of Your Codes! Coupon Usage and Best Practices

In this presentation, Larissa will discuss the benefits of offering coupons, what publishers like to see from coupons, best practices, and statistics on what we see in coupon distribution (especially during Q4).

Larissa FeuersteinLarissa Feuerstein, Merchant & OPM Liaison, FMTC’s Fresh Press Media

4:10-4:15pm

Conference Chair Closing Remarks • Room: Salon 10-12

Geno Prussakov
Conference Chair, Affiliate Management Days

Sign Up to Receive Event Notifications

  • This field is for validation purposes and should be left unchanged.
Share This

SIGN UP!

Sign up for our newsletter! Subscribe now and get $200 off the next show.