Maximizing a program’s success involves employing a wide variety of strategies in every aspect of management, from capitalizing on the latest technical advances to managing affiliate churn and everything in between. This session includes proven techniques for metrics analysis, removing roadblocks to affiliate growth, identifying competitive threats, and expanding to international markets presented by two award-winning industry veterans.

The future of affiliate marketing is no longer limited to the traditional players. New partners have come into the mix that are shaping the affiliate channel. Brands are developing and managing strategic, large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. These partnerships are based on Cost Per Action (CPA) payout tied to advertiser goals, some risk taking by the publisher and centralized reporting, automatic payments and a standardized operating framework. Robert Glazer will explain the best ways to develop performance partnerships and how effective they can be for growing your business.

Many affiliate managers want to fairly compensate their affiliates for the efforts they contribute beyond last click. The question is what is the best method to accurately and fairly determine how commissions should be split between multiple affiliates involved in a transaction? Todd will walk you through the pros and cons of the various solutions for splitting commissions to help you determine if you a) should even consider it or b) how best to go about doing it.

Striving to continuously improve is at the core of all industry leaders. As an affiliate manager, it can be a constant challenge to move the needle beyond what’s normal for your program. Whether your goal is to achieve performance from more than 5% of your affiliates, or invest time to identify and initiate the tools that will empower your affiliates to become more effective brand ambassadors – advancing your program is a must if you wish to remain competitive. In this session, you will receive actionable takeaways from five strategies that have proven successful in bettering programs of all sizes.

Working with content affiliates brings its own set of challenges. Many are inexperienced in affiliate marketing and can be intimidated by network UI’s, unfamiliar with the best tools for their marketing method and afraid to leave their comfort zone. Getting them past their fear and inexperience to the point where they are willing to join a program and engage with it to drive sales can be the difference between a mediocre program and a great one. This session details the tools necessary for efficient and revenue producing recruiting and onboarding of content affiliates. Wade and Stephanie will discuss affiliate education and communication tools. You will walk away with great ideas and techniques for onboarding both small and large content affiliates. The results are improved recruiting, quicker activation, a scalable and repeatable onboarding process and consistent engagement plans for optimal program results. There will be multiple case studies illustrating the effectiveness of these tools in general as well as modifications for specific niches.